Sales training
Interactive, practical workshops that teach the science of selling and show people how AI can make preparation, practice and follow-through quicker and easier.
Explore courses →PitchLab Sales Consultancy
Practical sales training and commercial leadership for ambitious B2B teams.
I’m Steph Morris. At PitchLab, we help teams improve how they sell, develop their leaders and turn commercial plans into action through tailored, hands-on support.
Stephanie MorrisFounder of PitchLab
Experience shaped at
What we do
Support that is bespoke to you.
We deliver tailored workshops that strengthen commercial skills and show your team how to use AI to put proven sales methods into practice. From customer conversations to prospect research and proposals, practical tools help people work faster and use good judgement.
Sales leadership
Coaching, workshops and mentoring to help managers lead conversations, build capability and get the best from their teams.
Explore leadership →Sales strategy & fractional support
Fractional sales leadership, sales strategy and performance reviews for businesses that need senior expertise with flexibility.
Enquire about support →Sales training
Practical training that pairs proven sales methods with useful AI tools.
Pick the challenge your team is working on and we can tailor the programme around it.
01 / SELL
Essential Selling Skills
Prospect, discover needs, handle objections and close with confidence.
Best forNew starters and teams refreshing the fundamentals
Enquire →02 / DISCOVER
Advanced Consultative Selling
Uncover deeper needs, shape value and move complex decisions forward.
Best forExperienced B2B salespeople, account managers and BDMs
Enquire →03 / PRESENT
Presenting with Impact
Build a compelling message and present it with clarity and confidence.
Best forAnyone pitching ideas, products or commercial plans
Enquire →04 / GROW
Account Management & Growth
Strengthen relationships, plan key accounts and spot opportunities to grow.
Best forAccount managers and customer-facing teams
Enquire →05 / NEGOTIATE
Principle Centred Negotiation
Prepare well, protect value and respond to pricing pressure.
Best forPeople involved in procurement, pricing or strategic deals
Enquire →06 / LEAD
Sales Leadership & Coaching
Coach behaviour, set direction and lead better performance conversations.
Best forSales leaders, team leads and new managers
Enquire →Leadership development
Support for people who lead people.
Practical development for the decisions and conversations leaders face every day.
Ask about leadership developmentThe Leadership Mindset
Managing & Coaching Others
Strategic Thinking & Decision-Making
Driving Performance
What people say
In their words.
“You are really killing it! It felt so natural, as if you were part of the team since day one. Thank you for your energy that kept us engaged on this learning journey, which was eye-opening for ourselves, our team and our customer relationships.”
“Steph has added real value to our leadership team. She brings straight talking, honesty, a brilliant sense of humour and structure. I would recommend her when writing or implementing your strategy without hesitation.”
“Steph is an exceptional trainer and commercial leader.”Read full testimonial
“Steph is an exceptional trainer and commercial leader. She brings energy, credibility, and real-world experience to everything she does. Whether delivering engaging training or leading a sales transformation, her impact is immediate and lasting. She raises the bar and inspires those around her. A true asset to any business serious about growth.”
“Steph designs and delivers excellent training that truly moves the dial.”Read full testimonial
“Steph designs and delivers excellent training that truly moves the dial. She’s commercially sharp, insightful, and brings a no-nonsense approach that gets results. Her sessions are engaging, practical, and tailored to real business needs. A true asset to any team looking to boost performance and drive growth.”
“By far the best workshop I’ve experienced.”Read full testimonial
“I attended Steph’s Principle-Led Negotiation course and it was by far the best workshop I’ve experienced. Thoughtfully designed, engaging, and tailored to different learning styles. It delivered real, practical tools we could immediately apply on the job. Steph’s delivery was sharp, clear, and genuinely impactful.”
“She brought out the best in me.”Read full testimonial
“My time with Steph as my leader were some of my favourite moments in my career. Her blend of organisation, professionalism, credibility, integrity and business acumen make it a pleasure to be led by her. She brings an injection of Welsh humour and realism to every conversation which makes it a pleasure to see her in action! She brought out the best in me.”
“A clear, focussed and enthusiastic business leader.”Read full testimonial
“Steph is a clear, focussed and enthusiastic business leader. She has a knack for leading and motivating people and she knows how to drive things forward at pace. She is a pleasure to work with.”
“A natural coach, Steph boosts performance and develops talent.”Read full testimonial
“I've seen Steph excel as a strategic sales leader, trainer, and facilitator. At The Royal Mint, she led impactful sessions for all levels - clear, confident, and credible. Her warmth, authority, and ability to simplify complex ideas drove real engagement and results. A natural coach, Steph boosts performance and develops talent.”
“Energy, clarity, and structure to the sales process.”Read full testimonial
“Stephanie is the sales leader every marketing head wants in their corner. We worked closely together to align commercial strategy with campaign execution, and her ability to bring energy, clarity, and structure to the sales process made a real difference. She’s sharp, driven, and has that rare knack for motivating teams without losing sight of the bigger picture. A real asset to any business.”
About Steph
Commercial experience. Human approach.
I'm Steph Morris. I've spent over 20 years in B2B sales and leadership, including senior roles with Mars, Costa Coffee and The Royal Mint.
I started PitchLab to make commercial development more useful. I listen first, challenge constructively and design learning that feels relevant in the room and still matters when people get back to work.
01
Understand the challenge
We get clear on the people, the customers and the commercial goal.
02
Make it practical
Workshops and support are tailored to real situations and decisions.
03
Put it into action
People leave with ideas they can apply, practise and build on.
The people behind PitchLab
Meet the team.
Experienced commercial practitioners who bring real situations into every conversation and workshop.
Steph Morris
Founder
Steph has spent more than 20 years in B2B sales and leadership, with senior roles at Mars, Costa Coffee and The Royal Mint. She founded PitchLab to make commercial development practical, relevant and useful long after a workshop ends.
She works with teams and leaders on selling, negotiation, commercial strategy and performance, bringing a direct, human approach to every project.
Ashley Tovey
Associate
Ashley is a senior sales and commercial leader with more than 18 years’ experience leading and developing teams across global organisations. He has managed complex strategic accounts and negotiations in UK and international markets.
At PitchLab, he brings a practical, practitioner-led approach to commercial development, drawing on experience in negotiation, business planning and presentation skills to help teams apply what they learn in real customer situations.
Experience & evidence
Real commercial challenges, practical support.
Mars, Costa Coffee and The Royal Mint are part of Steph’s career experience, rather than a list of PitchLab clients. The testimonials above include feedback from training participants and people who worked with Steph in earlier roles.
Helping a sales team move from vendor to partner
Challenge: Build a more consultative approach across the sales process.
Approach: Tailored workshops linked to the team’s own funnel, customer conversations and coaching.
Change: A shared framework and practical tools to apply after training.
Bringing focus to sales priorities
Challenge: Create commercial direction while developing the team.
Approach: Senior sales support, clearer priorities and hands-on leadership.
Change: A practical plan and regular decisions grounded in the business.
Let's talk
What would make the biggest difference to your team?
Tell me what you're working through. We'll have a straightforward conversation about where PitchLab could help.